Nicole Lowes (Southwest Virginia)

Nicole Lowes is a creative force in Pine & Pearl Studio and proudly holds the title of Director of Holiday Shenanigans. Armed with an obsessive eye for detail, an unreasonable tolerance for tangled lights, and a firm belief that there is no such thing as “too many ornaments,” Nicole designs custom Christmas trees that somehow manage to be both elegant and extra. She thrives on last-minute tweaks, perfectly placed ribbon, and the annual debate over whether the tree is “done” (it never is). When she’s not turning homes and businesses into holiday showpieces, she’s likely plotting her next festive upgrade. 

Juliette Goss holds the esteemed title of Duchess of Dazzle at Pine & Pearl Studio, where she is known for seeing creative possibilities where others see “that won’t work.” With an eye for the unexpected and a talent for thinking far outside the ornament box, Juliette brings bold ideas, layered textures, and just the right amount of sparkle to every design. She’s the one pushing boundaries, reimagining tradition, and ensuring no tree ever looks predictable. When Juliette isn’t dazzling spaces with her creativity, she’s quietly redefining holiday design—one brilliant, outside-the-box idea at a time.